Wednesday, 24 November 2010

Sam Green - Illustrator's promotional mailer




The fold method used here clearly showcases the work well and the type lends itsself to the illustration really effectively. The use of stark black type enhances this fold method and gives the overall product a really proffessional feel. This man is clearly someone who loves what he does, but is also very serious about it. It's this kind of tone of voice I want to communicate with my rebel pin up promotional materials.

The monotone and selective colour really does help enhance this product, and the poster on the back is a good idea to show the best piece of work off well.

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